“When you experience a song that is perfectly timed to the tear-jerking final moment of the show you most recently binged (say, This is Us on Hulu), you’re not likely to let that feeling just go away,” Spotify wrote in a blog post announcing the new promotion. The streaming service, which will soon be controlled by Disney, reported in January it has more than 25 million total subscribers, 48% more than at the same time in 2018.īoth companies see complementary value in the joint bundle given the way both music and video interact with each other and with entertainment consumers. Hulu recently dropped the price of its ad-supported tier to $5.99 from $7.99 as its advertising operation and live-TV bundle open up new revenue frontiers besides basic subscriptions.
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